SEO / AEO / GEO

Ten years ago “being found” meant ranking on Google. Today it means three distinct things, and we build for all of them:

SEO — Search Engine Optimization

The foundation hasn’t changed: technical health, speed, and content that matches what people search.

• Crawlability, Core Web Vitals, canonical structure, sitemaps, and clean semantic markup.
• Content architecture — dedicated pages for each service and market you serve, built around what customers actually type. For businesses with a geographic market, the location structure that wins “near me” searches.
• Real remediation, not report-generating: one technical fix we shipped cleaned up more than 43,000 wrongly indexed URLs for a retail client.

AEO — Answer Engine Optimization

An increasing share of searches end without a click — answered in featured snippets, “People Also Ask” boxes, and voice assistants. AEO is structuring your content to be that answer.

• Answer-shaped content: questions your customers ask, answered directly and completely.
• Structured data — FAQ, service, product, and local business schema — so engines can quote you with confidence.

GEO — Generative Engine Optimization

When someone asks ChatGPT, Claude, or Perplexity “who should build my company’s website?”, the sources those assistants read and cite decide the answer. GEO makes you legible to them.

• Clean, factual, semantic content AI systems can parse and attribute.
• llms.txt and machine-readable site summaries.
• Entity consistency — your name, services, and facts agreeing everywhere they appear, so models treat them as reliable.

One build, three surfaces

We don’t sell these as three packages — they’re one architecture done right. The same disciplined site structure that ranks in Google is what gets quoted in answer boxes and cited by AI assistants.