Carpet Exchange

Carpet Exchange is one of Colorado’s largest flooring retailers, and its web presence isn’t a brochure — it’s an operation. We run the whole stack:

• e-Commerce. A Magento 2 storefront — theme, catalog, faceted navigation engineering, and a version-controlled deploy pipeline with a reconcile check, so nothing ships to production untested and nothing changes without a record.
• Custom API development. Integrations that connect the store to the business: orders flow from Magento into RFMS, the flooring industry’s POS/ERP system, through an integration we built and maintain — and our own tooling audits the Google Merchant Center product feed through Google’s newest Merchant API, surfacing feed issues the dashboard buries.
• Google Ads. Certified-Partner campaign management with a seasonal creative engine — every sale’s banners and video rotated across every ad surface, on schedule, several times a season.
• SEO & content strategy. An ongoing technical program with a real scoreboard: one faceted-navigation fix alone cleaned up more than 43,000 wrongly indexed URLs. Audits run on a cadence, and content follows a master topical map built around how people actually shop for flooring.
• Email marketing. Campaigns that carry each sale and season to the customer list, coordinated with the ad calendar.

The shadow work: shoppers see a flooring store having a sale. Behind it is a storefront, a feed, an ad engine, an ERP integration, and an SEO program — documented, version-controlled, and running on schedule.