CASE 04Energy / Custom Build

FlexEnergy Solutions

A bespoke WordPress platform for a power-generation company — custom theme, 360° product viewer, careers portal, and the hosting and SEO program behind it.

FlexEnergy Solutions sells, services and leases power generation equipment. The site had to carry a technical product line, a service organisation and a hiring pipeline without feeling like three different websites.

  • A custom theme, not a purchased one. Around 100 PHP templates built to the brand — including dedicated templates for team members, the board of directors, and full-width marketing pages. Content is modelled in ACF Pro and Pods rather than dumped into the editor, so the marketing team edits structured fields instead of fighting page builders.
  • 360° product viewing. Power units are rotated and inspected in the browser, so a buyer can look at the equipment properly before ever calling.
  • A careers portal. WP Job Manager runs live job listings as their own post type, so hiring is part of the site rather than a PDF someone remembers to replace.
  • Lead capture that goes somewhere. Gravity Forms feeds Mailchimp directly, with styled layouts and a mapped locations directory so enquiries route to the right place.
  • Run, not just launched. Managed hosting on our own Cloudways infrastructure, NitroPack for front-end performance, Wordfence for security, UpdraftPlus for backups, Yoast and Site Kit for the SEO and analytics program, and SMTP configured so the mail actually arrives.

The shadow work: a visitor sees a clean site with mountains and a spec sheet. Behind it is a bespoke theme, a structured content model, a product viewer, a job board, a forms-to-Mailchimp pipeline, and the hosting, caching, security and SEO that keep it fast and findable.

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